On Motion Media’s productions look big, but our price tags are not
On Motion Media’s productions look big, but our price tags are not
Some video production companies think big productions should mean big prices. Or worse yet, some video production companies think their clients need big productions when they don’t. What should dictate the budget for your video production? Here are a few questions to ask. Who will see you video? Who is the target audience for your video production? Is it your internal employees? Today corporate employees want to be informed and communicated to clearly, concisely and effectively. Story is important, content is important, but not wiz bang techniques that are expensive and benefit the egos at the production companies more than the employees watching. And in today’s cost conscious environment, looking too high-end, and more importantly paying too much for something can be perceived as counter effective. You don’t need the latest and greatest high-end video camera to convey information to employees. HD sure, but 3D – not likely. Ask yourself where will the video be viewed? On local cable, on the company’s intranet? Or will it be competing against Nike on the airing of the Super Bowl. If it’s airing on the Super Bowl, then please do insist on the $1,200.00 a day camera. Again, high quality HD video delivered creatively and professionally does not need to have the concept of big associated with it. The most influential messaging and targeted videos, even effective advertisements, can be delivered professionally with up to the minute design without the high cost of a big production. That’s what On Motion Media does every day.
On Motion Media — Pittsburgh’s Premier Video Production Company for Video on the Internet